Finding The Top UK Home Appliance Brands

Identify the top brands for home appliances in the UK using SEMrush and SiteTopic.

Key Steps

Access SEMrush

  • Go to SEMrush and search for currys.co.uk to find UK traffic data.
  • Exclude keywords containing "currys" or going to the home page to focus on unbranded traffic.
  • Rank keywords by estimated traffic.

Export Data to SiteTopic

  • Select a good number of keywords from SEMrush. We normally do 10,000-50,000. In the video I chose 30,000.
  • Upload the exported data into SiteTopic for structured analysis.

Configure up the Site Topic report

  • Open SiteTopic and navigate to the top labels report.
  • Go to the report settings and make sure the first column is set to competitive traffic. This will be used to sort the top label groups.
  • Have a look at the top label groups sorted by competitive traffic -- brand should be one of the top label groups.

Identify Top Brands

  • Select the brand elabel group to view the top brands based on Curry's traffic.
  • You have a list of Curry’s top brands, such as Apple, Ninja, Samsung, LG, and Bosch ranked by Curry’s traffic — and therefore likely their revenue.
  • Explore the full list of 700 brands to understand the market landscape.

Cautionary Notes:

  • Be sure to exclude branded keywords and traffic going to the home page to focus on unbranded traffic for accurate analysis. It’s not the end of the world — you’ll just see Currys itself as being the number 1 brand.
  • Make sure that you’ve selected competitive traffic as the first column in the column config settings.

Tips for Efficiency:

  • Regularly update the keyword data in SEMrush to stay informed about market trends.
  • Use the structured data from SiteTopic on any UK home appliances site to make informed decisions about what products to sell, or to set up the right brand filter.