Understanding the Top Topics & Top Grammars View in Site Topic

Step-by-Step Instructions for Using the Top Topics and Top Grammars View

Step 1: Access the Top Topics View

Open your Site Topic Report.

Navigate to the Top Topics Report, which combines labels into broader topics.

Step 2: Understand Topics and Label Combinations

Topics are combinations of labels that represent broader categories or themes. They help you identify patterns and relationships between keywords.

• Example: “Trainers” and “sneakers” are both types of shoes, and they can be combined into a topic like “athletic shoes.”

Step 3: Explore Total Search Volume and Traffic

For each topic, you can view:

• Total search volume: The combined search volume of all keywords related to the topic.

• Total traffic: The estimated traffic generated by the topic.\Example: “New Balance shoes” might have a high search volume and traffic, indicating strong user interest.

Step 4: Analyze Keywords and Ranking Pages

Click on a topic to view:

• Keywords: All the keywords related to the topic.

• Ranking pages: The pages on your site (or competitors’ sites) that are ranking for those keywords.

• Example: For the topic “trainers,” you might see keywords like “white trainers” or “black trainers” and the pages ranking for them.

Step 5: Identify Missing or Existing Category Pages

Use topics to evaluate your site’s structure:

• Existing category pages: Check if your site already has pages dedicated to the topic.

• Missing category pages: Identify opportunities to create new pages for topics that are popular but not yet covered on your site.

Step 6: Apply your Top Grammars to your Top Topics

Grammars are rules that define how labels are combined into topics.

• Example: A grammar like “colour and category” creates topics such as “white trainers” or “black boots.”

Choose different grammars to explore various combinations:

• Example: Switch to “brand and product line” to see topics like “Jordan 4” or “Air Force 1.”

Step 7: Understand Implicit or Explicit Brand Intent

Some topics have implicit brand intent:

• Example: A search for “Air Force 1” implies Nike, even if the brand name isn’t explicitly mentioned.

Use this insight to understand how users search for products and how to optimize your content.

Step 8: Review Keywords for Insights

Look through the keywords associated with each topic to understand user intent and search behaviour.

Use this information to refine your SEO strategy and content creation.

Questions, features or bugs?

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