Understanding the Missing Pages View in Site Topic

Step-by-Step Instructions for Using the Missing Pages View

Step 1: Set Up URL Patterns to Identify Page Types

Configure your system to distinguish between product pages and category pages using URL patterns.

• This can be found under Settings > Page Config.

Step 2: Analyze Top Topics and Associated Keywords & Pages

Find which topics are driving the most volume and traffic.

Look into which specific keywords and pages within those topics are performing well to identify search intent.

Step 3: Check for Existing Category Pages

Verify if your site already has a category page for the top performing topics.

• If no category page exists, it’s a good candidate for creation if you have relevant products to support the new category page.

Step 4: Identify Additional Missing Page Opportunities and Create New Pages

Consider creating a category page for broader terms to capture more search traffic.

• Be cautious about creating category pages for product-specific keywords:

Example: Keywords like “New Balance 9060” are highly product-focused, so a category page might not always be necessary.

Optimize the page for relevant keywords and ensure it links to related product pages.

Step 5: Automate Page Creation (Optional)

If you want to streamline the process of identifying and creating missing pages, consider using tools like newpages.io.

• This tool can help automate the creation and publishing of new pages based on your data.

Questions, features or bugs?

For any questions or support, please feel free to contact us at hello@similar.ai. Go to our ideas board to suggest a new feature or vote on the ones others have suggested.