Understanding the Keywords View in Site Topic

Step-by-Step Instructions for Using the Keywords View

Step 1: Access the Keywords View

Open your Site Topic Report.

The Keywords View is typically the first view you'll see when you open a report.

Step 2: Upload/Load Your Keywords

Upload or load your keywords into the report:

• Keywords can be downloaded from tools like SEMrush or Google Search Console.

If you’ve connected Search Console, Site Topic will also show impressions and click-through rates for your keywords.

Step 3: Explore the Keywords Grid

On the left-hand side of the Keywords View, you’ll see a list of keywords. Site Topic automatically categorizes these keywords into hierarchies:

• Type: Broad category (e.g., gaming console).

• Subcategory: Narrower than type (e.g., PlayStation).

• Brand: Specific brand (e.g., Sony).

• Product Line: Product family (e.g., PlayStation 5).

• Model: Specific model (e.g., PS5 Slim).

Step 4: Understand Labels and Label Groups

Keywords are broken down into labels:

• Labels are parts of the keyword (e.g., “PS5” is a label for “PlayStation 5”).

• Some labels are implicit (e.g., “PlayStation” is implied in “PS5” even if it’s not explicitly in the keyword).

On the right-hand side, you’ll see label groups:

• These are categories or attributes related to the keywords (e.g., color, size, style).

• Example: A label group might include “volcanic red controller” for PlayStation 5.

Step 5: Interact with Label Groups

Click on label groups to explore related keywords and attributes.

• Example: Click on “color” to see keywords related to different PlayStation 5 controller colors.

Use this functionality to discover patterns or trends in your keywords.

Label groups are specific to the keywords in your report:

• If you load a different report, the label groups will change based on the new set of keywords.

This ensures that the categorization is tailored to your data.

Step 6: Categorize Keywords into Multiple Labels

Keywords can belong to multiple labels:

This allows for flexible categorization and deeper insights into keyword relationships.

• Example: “PlayStation 5 Disk Edition Bundle” might have labels like “gaming console,” “PlayStation,” “bundle,” and “disk edition.”

Step 7: Combine Labels into Topics (Optional)

Labels can be combined to create topics:

• Topics represent broader themes or categories that encompass multiple labels.

• Example: A topic might combine “PlayStation,” “gaming console,” and “accessories.”

Questions, features or bugs?

For any questions or support, please feel free to contact us at hello@similar.ai. Go to our ideas board to suggest a new feature or vote on the ones others have suggested.