Understanding the Keywords View in Site Topic
What is the Keywords View?
The Keywords View is typically the first view you'll see when you open a report.
If you’ve connected Google Search Console, Site Topic will also show impressions and click-through rates for your keywords. On the left-hand side of the Keywords View, you’ll see a list of keywords. Site Topic automatically categorizes these keywords into hierarchies:
- Type: Broad category (e.g., gaming console).
- Subcategory: Narrower than type (e.g., PlayStation).
- Brand: Specific brand (e.g., Sony).
- Product Line: Product family (e.g., PlayStation 5).
- Model: Specific model (e.g., PS5 Slim).
How do I upload my keywords into Site Topic?
What are Labels and Label Groups?
The keywords are broken down into labels, which are parts of the keyword (e.g.: "PS5" is a label for "PlayStation 5"). Some labels are implicit (e.g., “PlayStation” is implied in “PS5” even if it’s not explicitly in the keyword). Keywords can belong to multiple labels, this allows for flexible categorization and deeper insights into keyword relationships. For example, “PlayStation 5 Disk Edition Bundle” might have labels like “gaming console”, “PlayStation”, “bundle” and “disk edition”.
On the right-hand side, you’ll see label groups. These are categories or attributes related to the keywords (e.g., color, size, style). For example, a label group for PlayStation 5 might include “volcanic red controller”. You can click on label groups to explore related keywords and attributes, and use this functionality to discover patterns or trends in your keywords.
Label groups are specific to the keywords in your report so if you load a different report, the label groups will change based on the new set of keywords. This ensures that the categorization is tailored to your data.
Questions, features or bugs?
For any questions or support, please feel free to contact us at hello@similar.ai. Go to our ideas board to suggest a new feature or vote on the ones others have suggested.