Implicit demand

What is implicit demand?

Labels that are not explicitly mentioned in search queries are called implicit demand. These are clear for people but incredibly hard for computers to grasp.

It's very common for people to miss out clarifying words when searching, because much of human language is implicit. For instance, a user searching for v40 is implicitly looking for something of category: car and make: volvo. Site Topic analyzes search behavior to uncover implicit demand, identifying the search intent that isn't explicitly stated in the keywords.

Site Topic can interpret implicit demand within search queries, identifying relevant labels even when they're not explicitly mentioned.

Similarly, a search query like 95s means the searcher wanted Nike Air Max sneakers, even though they didn't explicitly use those words. Site Topic understands that and uses this query's data to contribute to the brand: Nike, product_line: Air Max and category: sneaker (as well as the 95 model).

Examples in Site Topic

Implicit demand is common across all kinds of language. People use a shared vocabulary to convey context. If someone talks about Passat, Golf, 911, and Model S, there is no need to mention the word “cars” for others to understand what they are talking about.

Site Topic understands these connections (ahem) implicitly and can make them explicit. For example, the keyword pineapple is put in the category label group and labeled as category: fruit.

> pineapple → category: fruit

Examples of the recognition of implicit connections by Site topic include:

> 11 pro max second hand → product_line: iPhone

> lemon wall decor → color: yellow

> mini aussiedoodle → category: dog

> air max 90 deals → brand: Nike

> fairytale ball gown → category: dress

Why is this useful?

Implicit demand is useful because it allows site owners to group similar queries that share no words in common. For instance, by grouping “mini aussiedoodle” with queries like “black lab” or “golden retriever,” you can see all the traffic related to different breeds, even though none mention the word “dog” explicitly.

Recognizing implicit categories helps group related queries efficiently, improving navigation and search functionality. Identifying product lines and brands allows for better organization of searches and more targeted marketing strategies. Understanding implied attributes like colors aids in organizing items more intuitively.

This is a powerful way to understand how your users intuitively search. It also reveals how they think. You can use this to better structure and organize your site.