How to Export your Report and How to Analyze the Data

Step-by-Step Instructions for Exporting your Site Topic report and utilising that data

Step 1: Export your report

Open your Site Topic Report.

On the top middle of your view, you will find an export button.

Click Export to generate a file containing:

• Top Labels Data: A breakdown of labels by search volume, impressions, clicks (if Google Search Console is connected), competitive traffic, and keyword count.

• Keyword Data: A detailed view of keywords, their search volumes, associated label groups and other necessary data.

Step 2: Analyze the Top Labels Data

Review the Top Labels tab:

• Use the bar chart provided to visualize the data

• Apply filters to focus on specific subsets of data

• This reduces the table size and updates the bar chart automatically.

Step 3: Analyze the Keyword Data

Review the Keywords tab:

• Freeze the first row and first column to make it easier to browse the data, this allows you to scroll through the data while keeping the headers visible.

Step 4: Identify Opportunities for your Site

Use the exported data to identify missing pages or new content opportunities

• Example: If a certain label or keyword has many product pages but no category page, consider creating a new category page.

Look for patterns in the data:

• Example: If certain materials (e.g., “gold”) or styles (e.g., “knee-high boots”) have high search volume but limited content, prioritize creating pages for these.

Step 5: Create Filtered Reports for Clients

Customize the exported data to create client-friendly reports:

• Remove unnecessary tables or focus on specific label groups (e.g., materials, styles).

• Highlight key insights, such as high-volume keywords or missing category pages.

Use the data to explain how clients can expand their site

Step 6: Automate and Streamline the Process

If you want to automate the creation of new pages based on the data, consider using tools like newpages.io.

• This tool can help you quickly generate and publish new pages.

Questions, features or bugs?

For any questions or support, please feel free to contact us at hello@similar.ai. Go to our ideas board to suggest a new feature or vote on the ones others have suggested.