Making e-commerce revenue growth easy

effortless, client-ready keyword gap analysis

Take your keyword research one step further.
Get data-driven opportunities in minutes.

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How does Site Topic help you create value with a keyword gap analysis?

Turn your reports into results by adding structure to your data.

MARKET OPPORTUNITY ANALYSIS

Keyword lists don’t show market opportunity. Most tools isolate terms, leaving teams to manually group, name and prioritise. Site Topic lets you instantly see how demand is distributed across high-level themes and subtopics. Understand traffic potential at a thematic level so you can prioritise content that drives growth.

Topic-Level Understanding

Keyword research gives you data, not insight. You get stuck manually sorting through thousands of keywords, trying to spot patterns or gaps. Site Topic takes that data and clusters keywords into named, meaningful topics and subtopics, and tells you which ones are the biggest opportunities.

SITE & COMPETITOR GAP ANALYSIS

At scale, it’s hard to spot under-optimised content or missed opportunities, especially against competitors. Most teams lack a clear picture of their coverage gaps compared to competitors. Site Topic allows you to analyse your site or compare against competitors to instantly see what themes and pages are missing. It highlights where to act, not just what you already know.

Identifying keyword gaps and structuring them into named topic clusters is vital for every client project, but it can take days of manual work from your best people.

With Site Topic, anyone on your team can get client-ready results by spending just a few minutes. Transform how you scale projects, revenue, and profitability.

EASY FOR EVERYONE

Your agency has incredible talent, but scaling revenue shouldn’t mean hiring more experts to do gap analysis. Free up your best people for high-impact work while delivering client-ready insights. It’s faster and accessible to everyone on your team.

SCALE FASTER

Putting your keyword research to good use takes days, if not months, of analysis and manual work. This means you can only afford to do them once or twice a year, making it hard to stay up to date. Now, you can do it in minutes instead.

NO MORE TEDIUM

Even with keyword tools, like analysis platforms, clustering software, or AI-powered spreadsheets, building a keyword universe still demands tedious manual effort. Now, you can remove all the tedium and automate every step of your keyword analysis.

Growth chart

Agencies tell us they struggle with 4 problems doing a keyword gap analysis:

  • A single keyword often needs to be categorised in a few different ways.

  • It's not enough to group the keywords, you need to know the names of the categories.

  • To categorise keywords, first you need to choose the categories, but the categories depend on the keywords!

  • Keywords are so short that LLMs aren't much use. You always seem to need human input.

Site Topic solves all of these problems.

What do we do that's different?

SiteTopic.io takes your keyword research one step further by spotting gaps, clustering topics by themes and turning raw data into real opportunity, instantly.

Understand opportunities at a topic & subtopic level

Prioritise efforts by viewing traffic potential per theme

Analyse the spread of keywords and volumes across different themes

Make informed decisions about content strategy

EXPORT YOUR GAP ANALYSIS

Easily share your gap analysis with customers as a Google Sheet. Summarise the top categories with bar charts, show the top topics by search volume or keywords and show missing pages. No need for manual work; let Site Topic do all the heavy lifting for you.

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What people have to say about Site Topic

"Site Topic saves me hours. I use Site Topic every time I onboard a new client. It's the fastest way to uncover the long-tail pages they're missing, and it always sparks great SEO ideas right from the start."

Matthias Noyez, Co-founder of Rankshift. Depends and Benelux

"Site Topic was amazing! Our client sells really technical products, so finding new page ideas by hand was tough. With Site Topic, we got 38 long-tail categories ranked by search volume — where only PDPs ranked, so no duplicate category pages. Super clear, super useful with some highly relevant categories that we’ll be implementing!"

Alex Keith, Digital Marketing Manager at Vixen Digital

"Even our junior team can deliver senior-level insights. We use Site Topic with every new client. It’s quick, clear, and always gives us valuable page ideas we’d never have found by hand."

MERSUDIN FORBES, SEO STRATEGIST AND FOUNDER OF MERSUDIN FORBES DIGITAL

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