Unlock Insights with Site Topic

Site Topic is a new platform that uses AI to analyze and extract meaningful insights from your website's search query data. By turning keywords into entities called labels and grouping them into label groups, Site Topic identifies your core topics and trends relevant to your site, known as your site topic.

Labels are words or phrases that categorize or describe entities within your site. Label groups are categories of these labels that relate to your site's theme. For example, an eCommerce fashion site might have label groups like brand or color, whereas a used car website could have make or model as label groups. But these are just examples: every site has different label groups and labels. Labels are often the vocabulary used internally to talk about the business itself.

Translating customer search terms into the business's language helps connect what customers are looking for with what your business offers. This process makes it easier for different parts of the company, like marketing or product development, to understand customer needs quickly and accurately. By using terms that are familiar within the business, teams can collaborate more effectively and make data-driven decisions, leading to better products and services. Essentially, it bridges the gap between what customers want and business actions, letting you respond more quickly to market trends.

Extracting named entities from search query data is tough. Queries are short and ambiguous and often have informal language, misspellings, and lack of context. That brevity means queries often lack the grammatical structure of longer text, making it difficult to identify entities accurately. Additionally, queries may contain abbreviations, slang, or non-standard terms, which are hard to interpret correctly. The varying contexts in which a term can be used also add complexity, as the same word might represent different entities depending on the query.

Search queries are often noisy, rife with misspellings or inconsistent formatting. Site Topic cleans and standardizes this data, ensuring that the labels generated are accurate and meaningful, reflecting genuine user interests and behaviors.

Site Topic can interpret implicit demand within search queries, identifying relevant labels even when they're not explicitly mentioned. For example, a search query like 95s on a fashion site means the searcher wanted Nike Air Max sneakers, even though they didn't explicitly use those words. Site Topic understands that and use this query's data to contribute to the Nike brand, Air Max product line and sneaker category (as well as the 95 model).

Site Topic is currently in beta. You can use it for free for up to 1,000 keywords. After that, there are paid plans available.

We process your Google Search Console (GSC) data through various large language models (LLMs) and software. We also store your GSC data over time. The collective data from all users is utilized to enhance our models, benefiting every user by providing more accurate and comprehensive analyses.

If you would like us to stop using Site Topic, you can disconnect your data and we will stop processing it.